Privacy Policy

Last updated: May 29, 2025

Industrial Assets Ltd ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile applications, games, and related services (collectively, the "Services").

Please read this Privacy Policy carefully. By using our Services, you consent to the practices described in this policy.

1. Information We Collect

1.1 Information You Provide

  • Account Information: When you create an account, we may collect your username, email address, and profile information.
  • Communications: When you contact us for support, we collect the information you provide in your communications.
  • User-Generated Content: Any content you create or share within our games, such as custom levels or messages.

1.2 Information Collected Automatically

  • Device Information: Device type, operating system, unique device identifiers, IP address, and mobile network information.
  • Gameplay Data: Game progress, scores, achievements, levels completed, in-game purchases, and time spent playing.
  • Usage Analytics: How you interact with our games, features used, buttons clicked, and navigation patterns.
  • Technical Data: Crash reports, performance data, and error logs to help us improve our games.
  • Location Data: Approximate location based on IP address (we do not collect precise GPS location unless explicitly required for game features).

1.3 Information from Third Parties

  • Social Networks: If you connect through social media platforms, we may receive information from your social media profile.
  • Advertising Partners: Information about your interactions with advertisements in our games.
  • App Stores: Information related to app downloads and purchases from app store platforms.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • Game Operation: To provide, maintain, and improve our games and services.
  • Personalization: To customize your gaming experience and provide personalized content.
  • Communication: To respond to your inquiries, provide customer support, and send important notifications.
  • Analytics: To understand how our games are used and to improve gameplay, features, and performance.
  • Advertising: To serve relevant advertisements and measure advertising effectiveness.
  • Security: To detect, prevent, and address fraud, abuse, and security issues.
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes.

3. Information Sharing and Disclosure

We may share your information in the following circumstances:

3.1 Service Providers

We work with third-party service providers who help us operate our games, including:

  • Analytics providers (e.g., Google Analytics)
  • Advertising networks and partners
  • Cloud storage and hosting providers
  • Customer support platforms
  • Payment processors for in-app purchases

3.2 Legal Requirements

We may disclose your information if required by law, court order, or government request, or to protect our rights, property, or safety.

3.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

3.4 Consent

We may share your information with your explicit consent for specific purposes not covered in this policy.

4. Data Retention

We retain your information for as long as necessary to provide our services and fulfill the purposes described in this policy. Specific retention periods include:

  • Account Data: Until you delete your account or request deletion
  • Gameplay Data: For up to 3 years after your last activity
  • Analytics Data: Aggregated data may be retained indefinitely
  • Support Communications: For up to 2 years for quality assurance

5. Your Rights and Choices

Depending on your location, you may have the following rights:

  • Access: Request access to the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Portability: Request a copy of your data in a portable format
  • Opt-out: Opt out of certain data processing activities, such as marketing communications
  • Advertising: Opt out of personalized advertising through your device settings

To exercise these rights, please contact us at privacy@industrialassets.co.uk.

6. Children's Privacy

We create games and experiences suitable for all ages, including children. Our games are designed with safety in mind and do not include features that would put children at risk of coming into contact with unknown adults, such as chat systems or direct communication features between players.

We do not collect or store personally identifiable information such as names, ages, addresses, or other personal details from players of any age. Our data collection is limited to anonymous gameplay analytics, technical performance data, and device information necessary to provide our gaming services.

We are committed to protecting the privacy of all our players and comply with the Children's Online Privacy Protection Act (COPPA) and other applicable privacy laws. Since we do not collect personal information that would identify individual children, our games can be safely enjoyed by players of all ages without privacy concerns.

If you are a parent or guardian and have any questions about our privacy practices or your child's use of our games, please contact us at privacy@industrialassets.co.uk.

7. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.

8. Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

9. Third-Party Links and Services

Our games may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any information.

10. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

Industrial Assets Ltd

Support: Discord Support Channel

Website: www.industrialassets.ltd